NSN for Retail

Building Customer Care and Loyalty

Give your customers a helping hand in every aspect of life. With over 1,000 issues covered, the NSN Support Hub connects them to expert support services. Equip your staff to offer a helping hand when it’s needed.

Equipping staff to help

The Point of Sale and Support

The Point of Sale can often inadvertently become a Point of Support when customers share personal problems with your staff.

The volume, complexity, and sensitivity of customers’ personal situations can make these conversations challenging. Staff are typically not trained or expected to provide personal advice, making such situations difficult to manage.

The NSN Support Hub equips your teams with the confidence to respond effectively by directing customers to expert help for any issue, at any time.

There when needed

Help those who are Harder to Reach

Not all customers will feel comfortable sharing personal problems. By providing a link to the Support Hub at key customer touchpoints and in campaigns, you offer them an easy way to find help whenever they need it.

Free up time to focus on core services

Market-leading scope

UK-wide coverage

Daily monitoring

Next-level search

Unmatched data quality

Signpost

Equip all staff and customers with Support Hub to discover support that’s right for them, building satisfaction and trust by providing an easy support channel.

Customise

Add your own branding and raise awareness of your customer support services and partnerships, providing a one-stop hub for anyone facing personal challenges.

Share

Share your Support Hub link, whether hosted on our external site or your own platforms. Our Communications Toolkit offers ideas and resources to help promote it widely.

Report

Access new anonymised data on customer support needs for segment analysis, decision-making and to evidence delivery of positive customer outcomes.

Reach All Customers

Unlock a new way to support all customers

The Support Hub can be used across traditional and digital channels to help respond to and support customers facing challenging life events and personal problems.

Support Trends

We analyse your Support Hub data to compile a weekly, monthly or quarterly report – delivered to your inbox – with insights tailored to your customers, informing you of the key challenges they are facing.

Support Trends

We analyse your Support Hub data to compile a weekly, monthly or quarterly report – delivered to your inbox – with insights tailored to your customers, informing you of the key challenges they are facing.

Comms & Training

The Comms Toolkit gives you access to boilerplate content, tips and collateral to assist in raising awareness of Support Hub with ease. Staff training is also available and can be delivered remotely or in-person.

Comms & Training

The Comms Toolkit gives you access to boilerplate content, tips and collateral to assist in raising awareness of Support Hub with ease. Staff training is also available and can be delivered remotely or in-person.

Pay-it-forward

Donate Support Hub to a charity of your choice, or to a charity on our waiting list. This helps them to alleviate the need to maintain their own directory, allowing them to streamline resources and help more people.

Pay-it-forward

Donate Support Hub to a charity of your choice, or to a charity on our waiting list. This helps them to alleviate the need to maintain their own directory, streamline resources and help more people.

Support Trends

We analyse your Support Hub data to compile a weekly, monthly or quarterly report – delivered to your inbox – with insights tailored to your customers, informing you of the key challenges they are facing.

Comms & Training

The Comms Toolkit gives you access to ideas, content and collateral to maximise awareness of Support Hub with ease. Staff training is also available and can be delivered remotely or in-person.

Pay-it-forward

Donate Support Hub to a charity of your choice or to a charity on our waiting list. This helps them to alleviate the need to maintain their own directory, to streamline resources and help more people.

It's time for a better, more tailored signposting approach.

Our H1 2024 analysis of over 35,000 users revealed that 99.6% chose support options other than the traditionally signposted charities (Samaritans, StepChange, and Cruse Bereavement).

Each individual’s journey is unique, and many support options may better suit their needs.

NSN’s Support Hub offers your customers immediate access to help tailored to their individual and diverse needs, circumstances and preferences.

Customers will remember when you offer a helping hand in their moment of need.

Frequently Asked Questions

Absolutely! Our platform is designed to be flexible and customisable. You can easily add and promote your own or other services within the Support Hub. This allows your customers to access all available resources in one centralised location, making it easier for them to find and utilise the support they need. You can also highlight specific services, set preferences, and provide direct links to other services or partnerships you have in place, ensuring maximum visibility and engagement.

Promoting the Support Hub to your customers is key to driving engagement. Here are some strategies you can use: 

  • Targeted Communication: Send personalised emails or newsletters to your customers, introducing the platform and highlighting how it can benefit them.  
  • Website Integration: Feature the platform prominently on your website, with clear calls-to-action and detailed explanations of its features. Consider creating a dedicated landing page to provide in-depth information. 
  • Social Media Campaigns: Leverage your social media channels to raise awareness. Share regular updates, success stories, and tips on how customers can make the most of the platform. 
  • Partnership Networks: Collaborate with your partners to co-promote the platform, reaching a broader audience through trusted networks. 
  • In-App Messaging and Notifications: If you have an existing app or customer portal, use in-app messaging to inform customers about the new platform and guide them on how to access it. 
  • Frontline Training: Providing training to your existing team and new joiners about Support Hub and embed it into the tools available to them in-person (e.g. posters, leaflets) or remote contact (e.g. prompts to share the link during calls). 

 

These strategies will help ensure that your customers are aware of the platform and understand how it can enhance their experience with your brand. 

When deployed you will receive our Comms Toolkit which includes boilerplate content, leaflet and poster templates and other content to assist. You can also request additional workshops or training sessions with the team. 

Yes, our platform is designed to address every life challenge, adapting to the evolving needs of your customers. Whether it’s seasonal concerns, such as isolation over the festive period, or more significant global events like natural disasters or health crises, the Support Hub topic index is constantly updated to provide relevant resources. This ensures that your customers have access to the support they need, whenever they need it, helping them navigate life’s ups and downs with confidence.

Support Hub meets the WCAG 2.2 AA accessibility standard and includes an additional accessibility widget providing instant accommodations for common disability profiles, from vision impairments to dyslexia and beyond.

This can be achieved through custom links. For example, custom links for different channels or customer segments.

Yes, the BSI Kitemark for Service Excellence includes strict standards to ensure top-quality customer service, such as BS 8477 and ISO 10002. These standards focus not only on customer satisfaction but also on how businesses manage and address customer needs, including directing them to appropriate external support when necessary. Signposting customers to relevant support services, especially in sectors dealing with vulnerable individuals, helps meet these standards by ensuring their wider needs are acknowledged and properly addressed. This improves customer satisfaction and experience, which aligns with the Kitemark’s focus on putting customers first and building trust through quality service.

Offer better support for your customers today

Join leading organisations in embracing a more helpful and tailored signposting approach with the National Support Network.