How the King's Trust provides more holistic, joined-up support
The Company
Meet The King's Trust
The King’s Trust is a national charity seeking to end youth unemployment by supporting young people to develop essential life skills, get ready for work and access job opportunities. By working collaboratively with government, employers and communities across the UK, The Trust is committed to building a future that works for young people, offering free courses, resources, mentoring and funding to enable young people aged 11-30 to succeed.
The Problem
The Challenges of Understanding External Support Avenues
Before partnering with NSN, The King’s Trust team faced the challenge of ensuring that every young person could access timely, relevant external support beyond the charity’s core programmes.
While the charity collects regular feedback and tracks the reasons why young people seek help, staff could not easily see “those other avenues of support that people are looking for” outside The Trust’s remit. Existing methods to signpost services were ad hoc, often hard to keep up-to-date with changing support landscapes and lacked reliable analytics. This made it difficult to anticipate emerging needs or demonstrate to stakeholders the full breadth of support accessed by young people.
NSN’s solution aligned closely with organisational goals to:
- strengthen safeguarding and duty of care
- provide a seamless pathway to trusted external resources
- capture insight into support trends to inform programme design
It also addressed a wider sector trend: the rising expectation that youth charities will offer holistic, joined-up support while maintaining data privacy and trust.
The Solution
Providing more holistic, joined-up support with a well-curated directory
The King’s Trust chose NSN because its Support Hub offered a single, well-curated directory of national services, combined with clear monthly analytics.
Key features included:
• QR-enabled posters and digital signposting – young people simply scan a poster to find help.
• Comprehensive, vetted support listings – ensuring only trusted services are recommended.
• Instant data and regular insight reports – enabling The Trust to see the top reasons for access and anticipate areas of need.
Implementation was rapid and straightforward. The Support Hub was rolled out across sites within weeks, requiring minimal training.
Working with NSN was described as collaborative and responsive. The team were “impressed by how easy it was to get set up” and “pleasantly surprised by the quality of monthly insights” that went beyond the charity’s original scope.
The Results
Clear visibility and usage by service users, staff, and volunteers
Thousands of young people visit The King’s Trust Support Hub each month. A data dashboard and monthly analytics now give The King’s Trust clear visibility of the top reasons for seeking help, highlighting trends well outside the charity’s own programmes.
Staff report that “feedback is generally positive – young people have been able to find alternative support for other things that are way outside our scope.”
The biggest impact has been on The Trust’s ability to:
- evidence safeguarding and duty-of-care outcomes
- shape future services based on real demand signals
- confidently signpost to reliable external help without expanding internal capacity
Return on investment is already clear: the Support Hub has unlocked valuable insights and improved The Trust’s ability to support every young person holistically.
Looking ahead, The King’s Trust expects the NSN platform to continue highlighting emerging needs and strengthening the organisation’s reputation for comprehensive, trusted support.